Key Art for Drive Buy

Key Art for Drive Buy. We were asked by Glitchers to design a complete set of Key Art, secondary art and teaser images for the launch of their new driving combat game Drive Buy.

This involved initial discovery to define strategy followed by design exploration and then detailed design of vehicles and characters and finally rendering and finishing.

The vehicles followed closely the in game design and were elevated in terms of detail and exaggerated in proportions. The characters only existed in game as 2D avatars so they had to be brought into the same 3D space as the vehicles. This requires quite a bit of rethinking and experimentation.

Amazingly fun project to work on.

Credits:
2D concept artist - Clara McCaffrey
3D modeling Vehicles - Luis Soler Fabre
3D modeling Characters - Antonio Falcon
Modeling, Lighting & Rendering, Retouching/Creative Director - Brendan McCaffrey